Big Money Energy by Ryan Serhant

Author:Ryan Serhant [Serhant, Ryan]
Language: eng
Format: epub
Publisher: Hachette Books
Published: 2021-01-26T00:00:00+00:00

♦ (P) Personality

Who are you dealing with? Is this client someone who appreciates play-by-play information? We’ve all worked with people who want to know everyyyything, even if it’s something as minor as “I know you like to be filled in on everything, and just FYI, during the open house today a fly landed on your kitchen counter. I took care of it—none of the prospective buyers saw it, so all’s well that ends well!”

If you want the jobs and clients who bring in huge dollars, you have to understand the wants and needs of the people you are dealing with—and everyone is different. What does your gut tell you? Will your client want to know about that pesky fly, or will they think, “Why the hell are you bothering me with something so ridiculous while I’m in Pilates?” Anticipate as much as you can the kind of reaction you’ll get before deciding whether to selectively communicate. Know your audience! You’re the one who is in control of every conversation and every situation.

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